Once upon a time people would create blogs for things like sharing family photos, chatting about life adventures, and maybe babbling about your favorite place to eat. Sound familiar? Facebook came around and a lot of those blogs got replaced with daily updates, likes, and the occasional unwanted friend request from someone you didn’t even like in highschool.
For many, blogs are fun. Many people love the ease of popping images into a Tumblr blog. Others are blogging about hobbies to keep personal updates and motivation. When this becomes a passion, those bloggers look at the numbers and wonder how to increase them. This is where it’s good to know just a little bit about social media and how to maximize what you’ve got going.
Are you on Twitter or Facebook? You probably are, but is your Facebook account personal or private? If it’s personal, there are a couple of different options depending on how much you’re ready to maintain.
* Utilize the Subscribe button and List features that Facebook gives us. For example, I have lists for my family, close friends, as well as a list for the people in my professional life that I might not want to share all of my personal details or beliefs with. If someone Subscribes to you, they will see all of your public posts, and not the ones closed to your particular lists.
If you go this route, remember to keep your work/personal ratio at least 1/10 posts. You don’t want to spam your friends with all of your blog and work information if they have no interest in it. So for about every 10 posts, create 1 that is work related.
* Create a professional business page. Though this will be connected with your personal login information – it’s separate. This way anyone that wants your information can opt in. Just make sure to keep the content frequent enough that it’s worth your while. Once your page is set up, you can use a tool like Networked Blogs that will keep your blogs easy to find on your business page.
Make sure to have sharing buttons somewhere near all of your blog posts. A couple of good ones to look at are the Digg Digg plugin and SexyBookmarks is really popular right now. Bare minimum? Make sure people can tweet it, share it on Facebook, and have a Google +1 button. Why are these important? They’re a call to action. Instead of just reading content, people now have an easy way to share it with their own social networks.
Monitor your @mentions from Twitter. You can run a quick search, or better yet, start using a tool like HootSuite to easily monitor all @mentions that come your way. I prefer HootSuite because I can not only monitor my @mentions, but I can type in search terms like “Socially Amy” “SociallyAmy”, etc to help find people tweeting my blog.
Quick tip – occasionally search for your business name with a typo. You never know what might have slipped by (or if it’s a common error!).
Network, network, network!
Do you follow blogs? Comment on them! Find the author on her social network and say hello. Don’t stop there, check out who they follow and who follows them. Don’t feel like you have to make best friends with everyone out there, but make connections with the people who you do enjoy. If your blogs are similar, ask to share some guest content or offer to write some for hers. Guest blogging is a fantastic way to get the attention of a new audience.
Be easy to find. Make it easy for people to find and follow you on your own social networks. If they tweet you – reply! If they post on your blog, check out their own if they have one. Whenever you communicate, be authentic. Don’t be all “GREAT BLOG!!!!!” – talk about what you like about their blog, call them by their first name, and just be true to yourself. I’m not talking about a 300 word answer, this is something you can do in 140 characters or less.
Quick tip : Make sure all your links work on your blog! You might have a “Find me on Facebook” button but if the link is broke they might not bother to search you out!
Welp, Your Content is Boring.
Even if your topic is good, your sources are great, if your blog is boring it’s not going to get shared. Add in images, quotes, or even quick tips to help spice things up. In other words, add a little Pinterest to your blog (or put a little of your blog into your Pinterest page).
Even worse – your content might be great, but if your title isn’t catchy enough no one will even know about it. That’s right – people DO judge a book by its cover (or a blog by its title).
If you’re tweeting, remember to use hashtags. Run a few searches yourself to see just what people are using.
Quick Tip: Just ask! There are tons of great people out there that are happy to share their knowledge. If you don’t ask, you’ll never know what they could teach you!
Like this post? Please share! Got more tips – share those in the comments! Don’t forget, you can find me on Twitter @amygaerlan